Globally, the UNHCR is responsible for the protection of 65.5 million uprooted or stateless persons. Since the 1950s, it has safeguarded the rights and well-being of people forced to flee the world over. We are facing unprecedented funding shortfalls, especially supporting the displaced in Africa. With the escalation of the Syria crisis, funding has dwindled exponentially for refugees in Africa. With needs budgeted at USD 2.45 billion for Africa’s displaced, and with only a small fraction fund raised to-date, the UN Refugee Agency is looking for new partnerships with Africa’s influencers and philanthropists to bring lasting solutions to the plight of refugees and other affected populations.
In this context, UNHCR has launched a campaign in Africa to inspire, and transform the way the world views refugee issues. The campaign – coined “LuQuLuQu” – is based on African philosophy of togetherness to promote the notion of sharing resources, and caring for one another. In Accra, the launch happened on 4 November, 2018 at the Accra Mall. The campaign is being piloted in 5 other African countries; Nigeria, Cote d’Ivoire, Kenya, South Africa and Senegal.
The objective of the campaign is to generate an organic call for action to advocate for and drive community ownership toward giving over 20 million displaced families an opportunity to re-shape their lives and ambitions.
Thus, LuQuLuQu is an awareness and fundraising campaign which is aimed at supporting the over 20 Million displaced Africans who have a story of resilience to tell, despite the limitations conferred by their status. As a social movement, one of the cornerstones of the campaign is to engage influential individuals and organizations to connect with the refugee cause; to help amplify the message and drive contributions to support refugees.
To this end, the UNHCR Representation in Ghana has succeeded in engaging a number of high level influencers (celebrities) and corporates organizations to partner in the campaign.
i. Mr. Livingstone Etse Satekla known by his stage name of Stonebwoy; Ghanaian reggae and dancehall sensation.
ii. Mr. Oheneba Yaw Boamah, CEO of Abrantie the Gentleman a leading fashion house in Ghana.
iii. Ms. Nicoletta Samonas; Ghanaian Actress and Model
iv. Mr. Kwame Annom Amfo-Akonnor; Ghanaian Nomadic Chef
v. Mr. Kwaku Boateng Akuoko, CEO of Brommon; bespoke suit makers
vi. Mr. Louis Appiah, CEO of Louicage Studios producers of Nazir animation
vii. Yes Mineral Water Company Limited